Situation:
Charlton Athletic Football Club and BETDAQ were approaching a sponsorship renewal window. BETDAQ, a key front-of-shirt sponsor, needed to see clear brand value and ROI before committing to another term.
Task:
Design a compelling visual presentation that showcased the success and reach of the BETDAQ partnership through high-impact storytelling, club activities, and brand visibility ultimately persuading stakeholders to renew their sponsorship.
Action:
I led the creative direction and design of a dynamic slide deck, integrating vibrant hexagon motifs inspired by BETDAQ's brand identity. The deck combined high-energy photography, media features, and campaign highlights from the club’s Ireland tour, player appearances, training ground activations, and national coverage. I ensured visual consistency, clarity of message, and emotional resonance throughout.
Result:
The presentation was not only successful in securing the sponsorship renewal but was so well received that BETDAQ requested it be shared internally across teams as a benchmark for brand partnerships.
The presentation was not only successful in securing the sponsorship renewal but was so well received that BETDAQ requested it be shared internally across teams as a benchmark for brand partnerships.
