Situation:
The T100 Triathlon World Tour operates as a global sporting property, requiring a unified visual identity across broadcast, physical environments, and digital channels. Each race location introduces new logistical and production constraints, while still needing to deliver a consistent brand experience.
Project Goal:
Develop a cohesive visual system for the T100 Triathlon World Tour that could scale across international race venues while supporting broadcast production, sponsor visibility, and digital promotion. The design needed to work across a wide range of applications including LED gantries, social media graphics, sponsor backdrops, and large-scale event signage.
Action:
Designed a flexible event branding system that extended the T100 identity across physical and digital touchpoints. This included LED gantry graphics for race coverage, social media promotional assets, sponsor media backdrops, and venue signage. Each asset was created to balance strong brand presence with functional clarity for broadcast cameras, athletes, spectators, and sponsors.
Working closely with event operations and marketing teams, designs were adapted for multiple global race locations while maintaining consistency across the series.
Result:
Delivered a unified visual experience across international T100 race events, ensuring strong brand recognition and professional presentation across broadcast coverage, on-site environments, and digital channels. The system enabled efficient production of race assets while providing clear sponsor visibility and a premium event identity.
