Context:
Fantastec was expanding its SWAP platform into U.S. college football with licensed partnerships from Michigan, Syracuse, and Michigan State. The challenge was to design a premium visual system that honoured each team's existing brand equity while making the digital cards feel genuinely desirable in a crowded NFT market.
Craft:
I led the design of a card system with custom lighting rigs, metallic finishes, and layered UI — engineered to feel like a physical trading card collection, not a digital image - which was at the direction of the Creative Director. Each university got its own stylised variant: Syracuse's electric orange, Michigan's deep navy and gold all built within a scalable system that could accommodate future drops without starting from scratch.
Impact:
The launch became Fantastec SWAP's highest-grossing drop to date, breaking internal revenue records and setting the creative benchmark for all future releases. Engagement surged across app downloads, pack openings, and peer-to-peer trading.
The animation of designed backs
The various designs of each collectible based on a levels system of rarity.
Social Media Graphics for each post and each collection drop.
Syracuse University, Michigan, Michigan State Social Media Ads.
3D rotate animation. Each collection had individual player moments.
Animated final output.
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