Context:
Charlton Athletic's social media presence needed a visual overhaul. Match-day graphics were inconsistent and failing to compete with the energy and quality fans expected from a professional football club's digital channels.
Craft:
I redesigned the club's reactive social media graphic system from the ground up — building templates that could be produced quickly in live match conditions while still looking polished and on-brand. The work balanced speed (reactive content lives or dies on timing) with visual quality, using a consistent colour and type system rooted in the club's identity.
Impact:
Elevated the club's digital presence with a consistent, professional visual identity across social channels - improving fan engagement and establishing a repeatable design system that could scale with the content team.
