Client:
SBC is an industry-leading events company that organises global conferences and exhibitions, as well as operates the largest b2b news publisher for the sports betting and igaming industry.
Goal:
Tasked with developing a comprehensive branding package for SBC Summit Eurasia, involving the creation of a logo, initial branding concepts, and adaptable branding materials for digital and print media.
Concept: To Illuminate, to shed light, bring together, combine Europe with asian patterns.
