Situation:
Amadeo Systems, an Austrian-based smart access control company, was entering the UK market with an innovative hospitality solution. They needed a strong local brand presence to communicate the complexity of their tech in a simple, premium and engaging way.
Task:
I was brought in to lead the creative rollout for Amadeo’s UK launch. My responsibility was to design a visual system that translated their technical offering into a clear brand experience across print, digital and exhibition materials.
Action:
I created the full visual identity for the UK rollout, including a multi-page hospitality brochure that introduced their tech stack through clear layouts, iconography, and product visualisation. I developed a modular visual system, allowing consistency across channels. This extended into interactive presentations, social content, and large-format designs for their exhibition stand-ensuring a unified and polished presence at industry events.
Result:
The brand launch successfully positioned Amadeo as a modern, premium solution in the smart access space. The work enhanced B2B engagement at trade shows and helped the sales team communicate the value of Amadeo’s offerings with clarity and impact.
