Context:
T100 operates as a global touring sports property across multiple international venues. The challenge was to deliver a consistent, broadcast-ready brand experience in environments that changed city by city, each with different production constraints, sponsor requirements, and audience profiles.
Craft:
I designed a flexible branding system that could scale across physical and digital environments without losing visual coherence. Assets ranged from LED gantry graphics and large-format venue signage to social content and sponsor backdrops — each needing to work for broadcast cameras, live spectators, and online audiences simultaneously. Working closely with event ops and marketing, I adapted the system across race locations while keeping the series identity tight and recognisable.
Impact:
Unified visual identity delivered across international race events in Spain, Qatar, Dubai, and the Gold Coast. Consistent sponsor visibility across broadcast and on-site environments, with the system now forming the production foundation for ongoing T100 series design.
Selected Key Visuals Social and Website
Qatar Business Breakfast Pressboard Backdrop Design
Medal Designs
Led Gantry Design - Dubai
Thank you for viewing!
